KevinDailyStory.com – If you’ve ever walked down a high-end runway in search of the latest trend, then you’ve probably heard of some of the more expensive fashion brands. These high-end labels typically provide quality clothing at prices that won’t break the bank. But, how exactly do these brands get their expensive fashion status? How do they price their goods so high, and still make a profit? And more importantly, why are their prices so much higher than their lower-end, more affordable counterparts?
High end fashion brands tend to buy goods from other countries
When it comes to the matter of pricing, there’s no real secret. The only real secret is finding the right sources. High-end fashion brands tend to purchase their goods from countries like China, Malaysia, and Vietnam, where labor costs are among the lowest in the world. By purchasing in these low-cost countries, they can afford to sell their products for much less, so they can pass their savings on to customers in other countries.
As far as pricing goes, there are two sides to this coin, with one side being the brand and the other being the retailer. The brand side of the equation includes brands like Dior, D&G, Chanel, Gucci, and Louis Vuitton, while the retailer side includes big names like Wal-mart, Target, K-mart, and Bloomingdale’s. In terms of what makes expensive fashion brands so much more expensive than cheaper brands, there are several factors. We’ll discuss them below, so keep reading to learn more.
Products endorsed by a celebrity are more likely to be successful
Celebrities are the biggest driving force behind expensive fashion brands, since they are the face of the brand, and therefore, their endorsements can really push the price up. Just think about it – we all know that the product being endorsed by a celebrity is more likely to be successful, which means the retailer can charge more. Furthermore, many celebrities are willing to sign licensing agreements that lock retailers into promoting their products, regardless of the results. This means that the cost of a branded product always rises because it becomes harder to get a product into the market. Just imagine how much more expensive Ralph Lauren’s shirts would be if no one could buy them!
Designer wear is another reason that luxury brands are usually more expensive. Since the designers designed the clothes, they are seen as high-quality goods that are only available to the rich. For example, you may not be able to afford a Louis Vuitton garment, but you sure can wear a Gucci one! Therefore, high-quality items with a recognizable name carry a higher perceived value.
Fashion designers working on smaller labels may perceive prices as high
One last thing to consider is that even fashion designers will have a different perspective of the brand. Some will consider the brand an investment and think that the high price reflects the brand’s success and profitability, and therefore, they will increase the price. On the other hand, a fashion designer working on a smaller label may view a high price as a way of building a fan base or a marketing advantage. This can mean that a cheap designer often doesn’t think about the branding aspect of expensive clothes.
There are two things to keep in mind when thinking about this issue: first, how do you feel about buying a designer item that you can wear a few months down the line when you can buy a cheaper alternative? Second, how important is the perceived value of a brand to you? If you love designer labels, then you are likely to pay more for them-regardless of their price range. However, if you don’t care as much about the price as you do the quality, then you should probably try to find a brand at a slightly lower price range.
There are many other factors at work, but these are the main ones. As with many things in life, the most expensive piece of clothing is not necessarily made by the most talented designer, nor the most luxurious one. It is simply a matter of choosing the right combination of materials, creating a high-quality piece, and choosing the right manufacturing process. When buying an expensive item, it is important to do your homework so that you can make an informed decision. After all, an expensive fashion brand could be just as luxurious as a cheaper luxury brand.
